Detly · For brands · Guides for brands
Representative, distributoror direct sales.
Updated 27 October 2026
A detailing or automotive brand can reach Argentina in three ways: sell directly from its home country, work with a distributor that carries several brands, or appoint an exclusive official representative that imports, distributes and develops the brand in the country. The difference lies in who imports, who develops the brand and who answers to the customer.
| Direct sales | Multi-brand distributor | Official representative | |
|---|---|---|---|
| Who imports | The customer, or no one on a regular basis | The distributor | The representative |
| Exclusivity | Not applicable | Depends on the contract | Yes, nationwide |
| Brand development | From abroad | Shared with other brands | Focused on the brand |
| Who answers to the customer | The brand, from afar | The distributor | The representative, in the country |
| When it fits | To test the market with small orders | To reach many points of sale fast | To build the brand for the long term |
Direct sales
The brand sells from its home country, through its online store or on request. It is the simplest way to start, but no one in Argentina imports regularly, holds stock or trains workshops.
Multi-brand distributor
A distributor buys and imports, and sells the brand alongside others. It reaches many points of sale. The brand shares the distributor’s attention with the rest of its catalogue, and exclusivity depends on what is signed.
Exclusive official representative
A single representative for the whole country handles import, distribution and brand development: it introduces it to workshops and professionals, trains the channel and stands behind it in the country. This is how we work at Detly. We reach detailing workshops through Detailing Hub, Argentina’s directory of detailing workshops.
- Is exclusivity nationwide?
- Yes. We work with exclusivity for Argentina.
- What kind of brands are you looking for?
- Product brands for detailing and the automotive trade.
- Which languages can we use?
- Spanish and English.